Why Turkish towels are a sustainable choice

We source our towels from reputable family businesses in Turkiye and asked them to explain why Turkish towels, also known as peshtemals, are often considered a sustainable choice compared to traditional towels. Here's what they told us:

1. Natural Materials: Our Turkish towels are made from natural fibers, such as Turkish cotton, bamboo or linen. These materials are biodegradable and renewable, reducing the environmental impact compared to towels made from synthetic fibers.
2. Less Water Consumption: The production of Turkish towels generally involves less water compared to the production of regular towels. The weaving process of Turkish towels requires less water, making them a more water-efficient option.
3. Reduced Chemical Usage: Turkish towels are typically produced with fewer chemicals compared to conventional towels. The dyes and treatments used in the production of Turkish towels are often more environmentally friendly, reducing the release of harmful chemicals into the environment.
4. Longevity: Turkish towels are known for their durability and longevity. Their high-quality construction allows them to withstand regular use and washing, reducing the need for frequent replacements. By choosing long-lasting towels, you can minimize waste and contribute to sustainability efforts.
5. Versatility: The versatility of Turkish towels can also contribute to sustainability. Their multi-purpose nature means you can use them in various settings and situations, reducing the need to purchase different types of towels for different purposes. This reduces overall consumption and waste.
6. Local Production: Traditional Turkish towels are often hand-loomed by skilled artisans in Turkiye. By supporting the production and purchase of Turkish towels, you are contributing to the livelihoods of these artisans and supporting local craftsmanship and communities.